General Info

Welcome to West Valley Cycle Sales, your local BMW Motorcycle dealer located in the San Fernando Valley, Los Angeles. Two generations of the Richter family have owned and operated West Valley for 60 years and counting. Jay and Ruth founded the business when Saticoy St. was a two lane country road in the rural San Fernando Valley of Los Angeles ( look at the photo up on the wall ) selling Mustangs and NSUs. In 1956 Jay took on BMW Motorcycles. Daughter Laurie now handles bike sales, parts, accessories, and clothes. Husband Don Watson spins the wrenches in back.