First Gear in Wichita is staffed by knowledgable sports enthusiasts, primarily runners. They can help you pick the best shoe or clothes for the type of running or exercise you enjoy. They spend time with you to find out your needs and help you find the best shoe to match those needs. There merchandise is very reasonably priced for the level of service that customers enjoy at this store. Personally, I am not affiliated with the store, but am a highly satisfied customer.