General Info

Founded in 1904, United Fresh Produce Association's mission is to promote the growth and success of produce companies and their partners. United is the national trade organization that represents the interests of growers, shippers, processors, brokers, wholesalers and distributors of produce. They work together with customers at retail and food service, suppliers at every step in the distribution chain and international partners.United members provide the leadership to shape business, trade and public policies that drive the industry. Working with thousands of industry members, United provides a fair and balanced forum to promote business solutions; helps build strong partnerships among all segments of the industry; promotes increased produce consumption; and provides scientific and technical expertise essential to competing effectively in the marketplace.