General Info

Block Advertising and Marketing is an ad agency based in Verona, N.J. The company has a team of marketing professionals providing full-service for consumers and business-to-business accounts. Its comprehensive brand-building process is a strategic approach that utilizes integrated marketing communications to achieve each client's specific goals. The agency extends it through all forms of media and direct marketing and merchandising in a variety of environments. Block Advertising s Block Brand-Building process involves six key steps designed to help clients successfully transform marketing challenges into effective solutions. It reviews client s competition's strengths and weaknesses. It determines the channels of distribution and recommends creative and media strategies to get its clients the best return on investment. Block Advertising & Marketing's comprehensive approach encompasses market research, competitive evaluation, strategic planning, media planning and placement, creation of print, radio, television and out-of-home advertising, free-standing inserts and couponing, sales promotion and collateral materials and direct mail and other direct marketing.