General Info

Sid Frith joined First Command Financial Services as a Financial Advisor in July 2022, following a 20-year career in the United States Air Force, where he attained the rank of Senior Master Sergeant. Sid understands the challenges and opportunities associated with life in the military and is committed to helping service members and their families get their financial lives squared away. Sid has a Master’s degree in Business Administration from the University of Phoenix and a Bachelor’s degree in Finance from the University of Phoenix. He holds Series 7 and 66 securities licenses plus life and health insurance licenses in TX. Understanding that the biggest obstacle to financial security for most people is their own behavior, Sid serves as a personal financial coach to clients, continually reinforcing positive financial behaviors. His thorough knowledge of military pay and benefits enables him to advise clients on how to navigate the Blended Retirement System, properly allocate their contributions to the Thrift Savings Plan (TSP) and take full advantage of other benefits. Sid will work with you to establish specific, meaningful goals that are consistent with your values and then develop a personalized financial plan to guide your pursuit of those goals. Active in his community, Sid is a member of the Air Force Sergeant's Association Veterans of Foreign Wars. In his free time, Sid enjoys basketball, reading, and spending time with family. First Command Financial Services was founded in 1958 by a retired Air Force officer for the specific purpose of improving the financial well-being of military professionals and their families. Today, more than 500 First Command Financial Advisors across the country and abroad, many of whom also served, are committed to the company’s Mission of “Coaching those who serve in their pursuit of financial security.”