General Info

Founded in 1979, TRAC Media Services is one of the United States leading public television audience research firms, setting the standard for objective and insightful audience analysis. The research company began with custom research and consulting for stations in the 1970s. It specializes in all aspects of public television programming and viewership. The firm s clientele includes PBS stations, producers, and distributors who want to know more about public television audience, public television membership and pledge, media trends and community engagement.