General Info

IT ALL STARTED WITH QUALITY CUTS OF BEEF. AND QUALITY TIME. When Marv Gibbs opened a restaurant called Red Lion Beef in Ballwin, Missouri, he had two goals: serve the highest-quality top round beef and create an environment where customers could enjoy a nutritious meal with friends and family. The restaurant was soon renamed Lionâ??s Choice, a nod to an old saying that meant you had the best of something. It was an instant success. And in 1969, the second location opened in Creve Coeur, MO, followed by many others around the greater St. Louis area. The Original Roast Beef. Since 1967. The recipe for our famous roast beef sandwich is simple: 100% real top round beef. Slow roasted on-site for three hours. Shaved extra thin.