General Info

Founded in 1981, Kerr & Downs Research is a full-service marketing research and data collection firm. It specializes in developing marketing and strategic recommendations from survey results and focus groups. The company undertakes qualitative, quantitative and multivariate analysis; development and execution of complex research designs; and construction of questionnaires. It also offers a number of value-added services that include analytic techniques, quality control, and training and mentoring. The surveys can be administered by phone, mail, fax or the Internet. The firm serves a variety of industries, including tourism, government, health care, financial, telecommunication and entertainment. The clients of the firm include Capital City Bank, Tallahassee Memorial Healthcare, Delta Air Lines, BellSouth, Boeing and the American Society of Association Executives. It has more than 25 computer-assisted telephone interviewing stations and is located in Tallahassee, Fla.