General Info

Illuminating Clients by Turning Questions into Information Actionable information is the life-blood of any organization. Without it, strategic business decisions cannot be made. Basically, there are three major components of Marketing Research: Questions, Data and Information. Questions: Who is our target market? How can we increase our market share? Organizations wrestle with these and many other questions every day. DATCO will work with you to help identify and prioritize your information needs, then determine the best method to address those needs. Data: There are many sources of data within an organization; (e.g. customer records, sales, and survey responses). “Data Overload” is an obstacle many organizations face today. DATCO can help you collect, organize and analyze your data to enable you to make sense out of your “sea” of data. Information: The real value in providing an organization with information is in making it actionable. Actionable information is the key to making strategic business decisions. DATCO will use the latest analytical techniques combined with extensive experience to turn your data into actionable information.