General Info

Pinocchio's started its life in Los Angeles as a fish market begun by my great grandparents. It transformed into an Italian deli and in 1959 under ownership of my grandparents the first sitdown restaurant was born. They added a couple more stores over the years then relocated to Sonora in 1975. My parents opened a restaurant in the early 80s in Merced. At that time we had 3 or 4 restaurants. Today, we have been in the Sonora Plaza since 1997 and have the fourth generation of the family running the restaurant. We specialize in quality Italian food, homemade sauces, and oven baked sandwiches. We offer a variety of fresh salads as well and don't forget to save room for gelato or our mini cannoli! We hope to see you soon, Ricky Pinocchio