General Info

Barrington Media Group was started nine years ago by Peter Stavisky. Peter started out with the theory that he could achieve great media efficiencies by buying large blocks of network inventory upfront and selling the time back to his clients. He pretty much fell into the world of PI as a backstop or hedge against his large upfront network buys. If Stavisky ever found himself with unsold inventory, he could plug the holes with clients who ran their media strictly on a cost per call basis. Barrington’s PI client list grew quickly, and the BMG performance model began to really take shape.