General Info

Fresh Brands is a supermarket retailer and grocery wholesaler through corporate-owned retail, franchised and independent supermarkets. The company s retail stores operate under the Piggly Wiggly and Dick's Supermarkets brand names. It has more than 70 franchised supermarkets and 25-plus corporate outlets. Fresh Brands also operates two distribution centers and a centralized bakery and deli production facility. The company offers locations throughout Wisconsin, Michigan, Minnesota, Illinois and Iowa. Its Piggly Wiggly brand and pig icon is a recognized element of popular entertainment and sports events throughout the state of Wisconsin, including the Milwaukee Bucks, Green Bay Packers, Milwaukee Brewers, Wisconsin Badgers and Summerfest. Fresh Brands is headquartered in Sheboygan, Wis.