General Info

Gilmore Research Group specializes in custom market research consultation, design, data collection and analysis. The company s qualitative research division serves local and national clients who require support in the areas of recruiting, in-person interviewing, mystery shops and focus group facility rentals. Its custom research services include study design and consultations, sampling design, questionnaire design, data collection, statistical analysis and data processing and reporting and presentation. The company s analytical and statistical techniques include benchmark and trend analysis, customer satisfaction and loyalty drivers, feasibility testing, multivariate analysis, perceptual mapping, price elasticity, probability sampling and market projections and segmentation cluster analysis. Gilmore Research Group has served various local and national organizations in a variety of industries, including advertising and marketing, nonprofits, pharmaceutical, consumer products, e-commerce, education, financial, health care, insurance, media, retail, telecommunications, utilities, technology and transportation.