General Info

At Matador, we envision a world where travel is a transformative experience that enables us to find the humanity in each other, everywhere. It has the power to connect, heal, and inspire us to plan new adventures that have a positive impact on the world. We empower a diverse generation of modern adventurers to share their stories and travel fearlessly. Matador is a leading lifestyle brand redefining travel media with original shows and docs, cutting-edge adventure stories, and global social commentary. Our audiences of active and affluent explorers are based in large cities across North America and beyond. We take a different approach to adventure—we are focused on discovering new experiences, living sustainably, being a responsible global citizen, and celebrating the transformative power of travel.