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      Details

      General Info

      Plan, measure, and optimize your marketing spending with accuracy and flexibility across multiple demand generation and revenue channels.

      HoursCLOSED NOW
      Regular Hours:
      Mon - Fri

      Contact Info

      Phone:

      Main - 415-392-3555

      ExtraTollFree - 877-540-8910

      Address:
      234 Front St San Francisco, CA 94111
      Email:

      Link:

      Full service analytics consulting

      Categories
      Marketing Programs & Services, Computer Software & Services, Computer Software Publishers & Developers, Marketing Consultants
      Services / Products
      PLAN - Plan, measure, and optimize marketing campaigns across all marketing channels using the only database designed specifically to capture and facilitate this type of work. OPTIMIZE - Identify the most profitable channels for every customer and the most profitable customers for every channel simultaneously. Create the ideal customer contact strategy and determine funding for each channel. TARGET - Target the right customers at the right time with the right message. Generate event-triggered email and direct mail lists. Identify the value of retargeting specific individuals in a network ad buy or Real-Time Bidding (RTB) Exchange. ATTRIBUTE - Use UpStream's patent-pending methodology to understand what the spend in each marketing channel contributes to sales. The methodology uses customer-level data from all marketing channels: search (branded, non-branded, natural), display ads, affiliate, catalog/mailers, TV, and email to analyze what drove both online and offline orders. This effort allows marketers to see the incremental impact of a single marketing treatment when multiple treatments are applied.
      Neighborhoods
      Financial District, Northeast San Francisco
      Data provided by one or more of the following: Thryv, Data Axle, Yext.