General Info

For over 45 years, Discount Camera, an authorized dealer, has proudly been offering Bay Area residents and visitors from around the world the largest selection of new and used gear. As an authorized dealer for all major brands of photographic, digital and video equipment, we hope that we can assist you in finding your specific needs. When in San Francisco, please stop by our retail store and let our friendly and knowledgeable sales staff show you our wide selection of new and used photographic equipment. The all-new Sony Alpha NEX-5 is the world's smallest APS-C interchangeable lens digital still camera. The performance of a DSLR, in about half the size and weight. Enjoy a 14.2 megapixels APS-C sensor, Full HD 1080/60i movies, stunning low-light pictures, continuous shooting up to 7 fps, incredible panorama shots, tilting 3.0-inch TrueBlack LCD. Packed with innovative features to get the best shot, the rugged Sony 850 DSLR camera features a 35mm full frame 24.6 megapixel Exmor CMOS image sensor that provides a larger capture area, improved wide angle performance, and tighter depth of field control. Also incorporates SteadyShot INSIDE in-camera image stabilizer, Dual BIONZ imaging processors for continuous shooting at up to 3 fps, an ultra-bright glass pentaprism viewfinder, and a 3.0" Xtra Fine LCD display and HDMI output.