General Info

Luth Research, founded in 1977, has consistently offered clients around the world forward-thinking market research. The company s commitment to personalized service, advanced technology and customized research methodologies places Luth at the forefront of the market research industry. More than four years ago, the company recognized the power of the Internet as a market research tool. It developed proprietary software and a referral recruiting system that has culminated in the Survey Savvy panel. Whether the target is local, national or worldwide, it focuses tools and systems to meet a client s specific research needs. Luth can target the scope of the research with laser accuracy, honing in on any of the precise valid panel sub groups. Representation boasts 138 countries, delivering better than a 30 percent response rate and fewer than 5 percent drop out. Based in San Diego, Calif., Luth has conducted countless interviews, focus groups and surveys for its clients.