General Info

BusinessOnline is an interactive marketing company with a 14-year track record of leveraging the power of the Internet to help clients grow. Our intense focus on developing a deep understanding of user needs, gives us powerful user insights that can be leveraged to achieve strategic goals for our clients. And because we have been exclusively in the online space for all these years, our knowledge pool is deeper. BusinessOnline has a cross-functional team of industry experts that are able to integrate search engine marketing (SEO, PPC), social media, user-experience, web design and development, and analytics into cohesive and measureable strategies that attract, engage, and drive consumers toward desired actions. We cannot stress that last part enough. Unless your customers actually DO something - something you want them to do - it's all a pointless exercise. And we make sure they do something in a way that ties directly back to your key business objectives. The definition of marketing success is different for every business. But, if there's one thing we've learned from working with thousands of clients - of all sizes, in all categories and markets - is that it all comes down to results. Our process begins with understanding your customers (can't overstate that), your competitors, your challenges, resources (both human and financial) and, most importantly, how you define success. At BusinessOnline, we take a truly integrated approach to your online presence, pulling in the right mix of experts - search marketing,, social media, and analytics - then we make sure we're all pursuing the same goal. We don't just launch a website, campaign or program, then stand back and hope it works. One thing we've learned is you're never done. Nothing's ever completed. So we're constantly measuring results and tracking your customer's behavior to improve results over time. We're always learning about your business and customers, and we're putting what we learn to use, to get better results. There's always something new to learn, if you're willing to find out what it is. "With the help of BusinessOnline, we set aggressive goals and built a plan to achieve them. Once implemented, their recommendations enabled us to realize amazing results - we were able to prove marketing ROI through substantial increases in revenue, a reduction in user related service issues, and a boost in traffic for partners. " - Rachelle Deal, VP of Marketing, American Council on Exercise