General Info

The NPD Group, founded in 1967, is a global provider of consumer and retail market research information for a wide range of industries. It has various locations throughout the United States, including one in Rosemont, Ill. It provides critical consumer behavior and point-of-sale information and industry expertise. It helps its clients to understand and make profit from consumer and retail trends. It provides consumer panel, retail sales tracking services, special reports and custom research database. The group provides its market research products and services for a variety of industrial sectors, such as automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, food service, home, office supplies, software, toys and wireless. The NPD Group has more than 550 partnerships with retailers providing point-of-sale tracking information, including sales volume, market share and pricing.