General Info

The NPD Group is a provider of comprehensive consumer and retail information for a wide range of industries. It serves more than 1,500 manufacturers and retailers. It provides sale-tracking information, including sales volume, market share and pricing. It also offers consumer information for retailers, including customer satisfaction, demographics and key market trends. Its retail tracking information addresses business issues of pricing and advertising analysis, assortment planning and marketing strategy. It assists clients to identify new business opportunities and also guide in marketing and sales of products. The NPD Group additionally provides information about automobiles, beauty products, commercial technology, food and entertainment and fashion. The NPD Group is located in Port Washington, N.Y.