General Info

Ipsos Loyalty is a provider of research pertaining to customer satisfaction, relationship management and employee climate. The company is a division of Ipsos, a company that specializes in survey-based research. It focuses on several core specializations, including advertising, marketing, quality and customer satisfaction, opinion and social research. The company operates through Ipsos Loyalty; Ipsos ASI, which offers advertising research and pretesting services; Ipsos Insight, which provides marketing and branding initiatives and consultation; Ipsos Novaction & Vantis, which provides market research that pertains to new product development, feature optimization and pricing, brand and market management, and sales and marketing effectiveness; and Ipsos Reid, which provides survey-based marketing research to companies in Canada. Ipsos Loyalty is located in Parsippany, N.J.