General Info

When contemporary Christian music broadened its appeal, it was Brokaw Company that worked with its first major breakthrough artist, Amy Grant. Brokaw Company has been about phenomenons and trends, not just publicity and tearsheets. It has played a significant role in not just launching and sustaining careers but creating and developing opportunities for its clients across a wide spectrum of the entertainment industry. Brokaw Company's creative public relations campaigns often include aspects of management, marketing, promotion, and even production. Whether it has been parlaying a voice-over by Lou Rawls for a beer company's radio commercial into an annual telethon that has raised more than $200 million for the United Negro College Fund, changing the lives of thousands of young people ; or heightening awareness of instrumental music's Mannheim Steamroller ; or helping to promote middle America's music mecca of Branson, Missouri, with representation of Glen Campbell, Roy Clark, Tony Orlando, Bobby Vinton and others ; or bringing McEntire from country singer to her status as one of the most popular female singers of her time, Brokaw Company has been the behind-the-scenes force orchestrating every move. Founded in May 1976, Brokaw Company has built a reputation for imagination, savvy, perseverance and, perhaps most unusually in a business marked by high client turnover, loyalty. Ricardo Montalban was a charter client and continues to be so to this day. Not only Cosby but Gilley as well has been with the firm for more than two decades. Singer Marilyn McCoo, actress Lindsay Wagner and the original TV psychologist, Dr. Joyce Brothers, have each been represented by Brokaw Company for more than 15 years. Other long-standing clients include, or have included, besides those already mentioned: Mary Hart, Lou Rawls, Vince Gill, Vicki Lawrence, Dorothy Hamill, Tom Wopat, Sha Na Na, and Debby Boone, young actress/R&B superstar Aaliyah, former L.A. assistant district attorney Christopher Darden, Whitney Houston's music director Rickey Minor, and one of the most successful painters in the art world, Thomas Kinkade. Brokaw Company is proud to have been at the forefront of important movements in entertainment but also many in the larger society, such as those spearheaded by Cosby. For the National Council of Negro Women on behalf of Bill and Camille Cosby, for example, Brokaw Company suggested the concept for The Black Family Reunion Celebration, which has attracted millions of participants during annual weekend events across the U.S. for more than 10 years. A partnership of three brothers--David, Sandy and Joel--The Brokaw Company represents the fourth generation of their family to work in the entertainment industry, stretching back more than 120 years to Czarist Russia. ( Their father, Norman, is the Chairman and CEO of the William Morris Agency. ) Brokaw Company has succeeded through both knowledge and experience, and is held in high regard in both show business and in the media. The company has combined traditional ballyhoo and hard work with the newest tools of high-technology to build perhaps the most respected public relations company in Hollywood. As for the success of Brokaw Company, it can surely be judged by the success of its clients.