General Info

The Mudd brand launched the Mudd flare jean in 1995, offering a variety of fresh hip products for the fashion-savvy teen customer. Today, the Mudd brand is dedicated to the new generation of independent girls who want freedom of choice to express themselves in their own way. Known and marketed as The Mudd Girl, the company's target consumers are teens and 'tweens' aged 11-17 years old. Other than denim jeans, Mudd products include shoes, shorts, sweaters, tops, skirts, intimate apparel, sleepwear, eyewear, bags, hats, socks, swimwear, jewelry and outerwear. Mudd was acquired by Iconix Brand Group in 2006. The teen denim, accessories and kid s apparel divisions have flourished with ad campaigns featuring Mudd Girls Move the World, a concept featuring real girls who have big aspirations. Iconix Brand Group owns a diversified portfolio of fashion brands that touch every segment of retail distribution from the luxury market to the mass market. Some of the well known brands include Candies, bongo, Joe Boxer, London Fog, Mossimo, Ocean Pacific Danskin Cannon and Fieldcrest. Iconix licenses its brands to leading retailers and manufacturers worldwide and specializes in marketing its portfolio of brands with innovative and creative advertising.