The whole main floor has items from A-Z for 99 cents, the second floor has everything else that's more than 99 cents. Brand name electronics, housewares, hard to find and unique items all for way below the normal prices. They even just opened up a third floor. Definitely one of those NY stores that not too many know about but are one of those hidden treasures. They have another location on 45th st. (Jack's World). Must see it at least once but be prepared because it does get very crowded at certain times but they always have plenty of cashiers on hand so lines move fast.