General Info

Cabletelevision Advertising Bureau provides advertisers and agencies with current and complete cable television media insights at the national, direct marketing association and local levels. CAB plays the role of a facilitator towards creating initiatives to improve trading conditions. It offers services, including multicultural marketing and media strategies, new advertising technologies, full electronic data interchange capabilities in the spot cable marketplace, and future-forward council to syndicated media research providers. It also provides tools and services, such as on-site media presentations, marketing and media research, major planning publications, such as the annual cable television facts and cable network profiles, multicultural marketing and media updates, instant access to important planning data through its Web site, marketing case studies and updates on ad-supported cable programming. Cabletelevision Advertising Bureau is headquartered in New York City.