General Info

Bad Boy Worldwide Entertainment Group, also known as BBWWEG, is one of the world's pre-eminent urban entertainment companies. It is comprised of a range of businesses, including recording, music publishing, artist management, apparel, restaurants, television and film production, and marketing and advertising. The company has annual sales of more than $300 million. It manages a staff of over 600 individuals. Bad Boy Worldwide Entertainment Group works to meet the entertainment needs of individuals of all ages and focuses on catapulting the music and style of urban youth culture into American mainstream culture. Additionally, through its Blue Flame Marketing and Advertising unit, the company serves several Fortune 500 company brands, such as Nike, Pepsi, Reebok and Versace.