General Info

Since 1968, MSW has provided the world's leading decision-makers with the knowledge and consumer insights to effectively drive the strategic and creative implementation of their brand's development. Its research products transform intangibles into components that impact the marketing decisions a company makes. MSW procedures also serve as industry benchmarks and enable companies to focus on any demographic segment, pinpointing any target, of any age. Its division dedicated to child research services is heralded as the premier research resource for the youth and family markets, with research conducted among more than 1 million children, teens and parents. MSW research is conducted around the globe, with affiliates in North and South America, Europe, Asia, the Middle East, Australia and the Pacific Rim.