General Info

The goal is to bridge the gap between weather information and the chooser. In today's world, the old terms such as 'viewers, listeners, and readers' are no longer appropriate. In today's media, it's all about the social network. Bridging the gap in today's market is all about choices, therefore the media receiver is now a 'chooser'. This business is about personalizing weather information in a two way atmosphere. Using the social media architecture, combined with weather information where the chooser is or wants to be is the goal. This allows a personal Podcast, personal email, or personal notification to your Android or IPhone regarding the weather where the chooser will be up to 10 days ahead. Weather Warnings have always been the biggest problem. How to spread the information to those (only those) who need to know it, without bothering those who don't is the gap in today's media. This site and a future phone app will bridge this gap.