I always dread going into a Verizon store to get a new cell phone. Not anymore, I found this store located in Berkshire Commons shopping plaza that made me believe that buying a cell phone doesn't have to be a dreadful experience. The sales rep at this store spent an hour with me picking out a phone, going through the features, setting up my email and even offered to come in for free class that they hold once a month at their location to really learn how to use my new blackberry. GREAT EXPERIENCE!