My wife and I were subscribers for several years. It's reputable and legit. On a "goodness scale", I would put them at 10 out of 10. Here's what impressed me the most: when I went to cancel (for reasons that have nothing to do with Naked Wines), it was SUPER easy, just clicking a spot on their site, and they were like "OK, we'll put your balance back your credit card", which they did. That's money I had already paid them, which you might be able to argue was money spent, but because they are GOOD and HONEST, there was no funny business or resistance at all. If my wife ever gets her pre-Covid taste buds back, we might just re-join.

p.s. Karen Birmingham wines are almost always exceptionally good!