General Info

We're not some big-box seller of toy bikes and treadmills. We're specialist's in the world of bike, triathlon & fitness equipment. Trouble is, some people don't know the difference. Well, co-owner Brent Emery puts it like this. "The world dosen't need to keep filling landfills at a record rate with $10 jeans, $10 shoes, $99 bikes, and $400 treadmills." We offer reasonably priced products that give real value and lifespan. And we guarantee our prices along with terrific service! Maybe that's why we've been voted Milwaukee's Best Bike Shop a number of times in the past few years. We're not the only shop for you to get the products we sell, but when you look at what is best for you, you're very likely to want to shop at your store. You read right, YOUR store! You are the reason we are here.