I like Gordon's because the consultants are friendly and knowledgeable. I bought a beautiful Eco-Drive there, and they were able to allow me to make use of the sale price as well as my coupon. Basically I got a $450 watch for about $150. Also, I deal with gordons.com, too, and those reps are WONDERFUL. They are always able to assist with a phone order or if there is an issue with an online order. I will be a Gordon's customer for life!