General Info

There are currently seven La Carretas in a 10-mile radius in Lynchburg. No other Mexican restaurant in the city reaches those numbers, and there are only two more McDonald’s restaurants than La Carretas in Lynchburg. The only other cultural food to rival the restaurants in Lynchburg is Asian cuisine. But La Carreta, which first opened in Madison Heights in 1987, also has a footprint across the U.S. There are restaurants in New Hampshire, Indiana, North and South Carolina, Tennessee, Kentucky and West Virginia. And all of them are owned by friends or family of the original owner here in Lynchburg. “You name the town, name the city, I’ll tell you who they are and how we’re related,” said Jesus Roberto Arellano, a general manager at the La Carreta on Timberlake Road. Arellano and his uncle, Jesse Aguirre, just have opened the restaurant after shuttering another on the same road. The new one is almost double in size, made with materials transported from Mexico and painstakingly designed. Chairs are upholstered with clay-red leather, and wicker lamps hang from the ceiling. Black and white photos from Mexico, a scorpion, cow skull and other ornaments adorn the wall. The new restaurant opened May 7, around the time of Liberty University’s graduation and Mother’s Day. “That week was really stressful,” Aguirre said. The most popular dish is talabera, which is grilled chicken served on a bed of rice and covered with cheese. “My mom used to make more — we call guisados — it’s just like, different things,” Aguirre said. “It can be pork, it can be steak, it can be chicken — with potatoes or mushrooms.” Both Arellano, 28, and Aguirre have worked in the restaurants since they were teenagers, starting out washing dishes. “[I knew] since I was little,” Aguirre said, when asked when he knew what he’d do for a living. “When you’re young, and you start serving tables, you can make as much money as a part-time degree.” The store originally was started by Aguirre’s uncle. It was the second Mexican restaurant in Lynchburg at the time, Aguirre said. Now — just on his mom’s side — he guesses there are more than 50 such restaurants, Many of them were started by others in the family, but some are family friends. “This was the gold rush of our family, of our town in Mexico,” Arellano said, who added others from Jalisco, Mexico, also started restaurants in the U.S. Born in Los Angeles, California, Arellano said he wouldn’t change where he is “for anything.”