General Info

As a direct response television marketing company, Cannella Response Television has been offering its services since 1985. Located in Los Angeles, Calif., it specializes in media buying as well as analysis, feasibility, development and marketing along with project supervision. The company also assists in the negotiation of industry vendor contracts; directs clients towards suitable industry vendors and suppliers, as well as improves response techniques through key production and creative suggestions. Further, Cannella Response Television increases credit card responses through telemarketing and infomercial script analysis, creates telemarketing upsells and analyzes the media expenditures of direct response television marketing clients.