General Info

Higgins Marketing Group (HMG) is about exclusively focusing on what we do best and what we have passion for - SMALL BUSINESS MARKETING. Its about working shoulder-to-shoulder with business leaders, rolling up our sleeves and getting stuff done. When you boil it down, HMG is here to do one thing - increase our clients sales. That looks a little different for each client, but it always starts with taking an objective look at where you are at and where you would like to be. Based on these goals and budget, we work to create PRACTICAL and REPEATABLE marketing strategies that will help you generate more revenue. HMGs Products and Services include: AdWords Management: On the surface AdWords seems easy enough. However, experiencing exceptional results at the lowest possible cost requires specialized knowledge and lots of hard work. The Higgins Marketing Group approach to AdWords is a little different than most. In order to generate leads from AdWords there are two critically important components: 1) What you are doing WITHIN your AdWords Account (structure, keywords, ad copy, bidding strategies, etc.), and 2) What users experience AFTER they have clicked on your AdWords ad. If you want serious results, you need a partner who can help you with both elements. Higgins Marketing Group focuses on the creation, split testing, and optimization of ads within your AdWords account and ALSO focuses on optimizing conversion on your website. Web Design: We believe the primary objective of any company website is to increase sales! Its that simple. Too often, website design is left in the hands of...well, designers! Although it sounds logical, it is very often a mistake! Higgins Marketing Group partners with clients to develop sites that are visually stunning, informational, but first and foremost - DRIVE SALES. We approach every page, every image, every line of copy with a mindset to optimize conversion. That is - to turn more of your casual visitors into interested prospects. Social Media Marketing: It seems like everywhere they turn, business owners are getting hit with... You need to be on Facebook, or Why are you not on Twitter?. But just because everyone is talking about all these sites, does not necessarily mean they all make sense for your business! In fact, a haphazard and unfocused approach to social media marketing without having a clear objective is almost certain to amount to a waste of time. I know this sounds harsh, but it is 100% true. Higgins Marketing Group helps clients evaluate their need for social media, determines which platforms are the best fit for your business, and guides you through the process, step-by-step, to ensure you are making the right moves. Search Engine Optimization: Whether you like it or hate it, search engine optimization looks a whole lot different than it did just a few short years ago. Gone are the days when an SEO company could focus their efforts primarily on what is happening WITHIN the scope of your website. No doubt, SEO is becoming a more holistic game. Google and others are doing a better and better job at separating those that are truly adding value from those that are simply trying to rank. Higgins Marketing Group works with clients to ensure their on-page strategies are solid, but also that they have a specific and viable plan for increasing visibility over the long term. Virtual Marketing Director: HMGs Virtual Marketing Director service is a completely flexible and affordable way for you to advance your marketing strategies on YOUR terms. You are in the drivers seat. Hiring Higgins Marketing Group as your Virtual Marketing Director means we will spend a set number of hours each month (you decide what makes sense) exclusively focused on driving your marketing efforts. This is a highly effective way to get results without the cost and overhead required of a full-time marketing hire.

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