General Info

TSG Consumer Partners, formerly The Shansby Group, is among the leading private equity investment partnerships dedicated to the acquisition of strong consumer brands with growth potential. The firm features consumer product specialists with expertise in operating, marketing and finance. It has invested in such brands as La Victoria, Terra Chips, Glaceau VitaminWater, Don Miguel Mexican Foods, Cutex, Denorex, Famous Amos Chocolate Chip Cookies, MET-Rx Nutrition and Mauna Loa Macadamia Nuts. TSG Consumer Partners was the first significant equity fund to invest solely in established consumer product companies. The company consistently produces top-tier returns through its branded consumer investment portfolio. TSG Consumer Partners was founded in 1987 and maintains offices in San Francisco and New York.