A great store with a diverse inventory of clothing for both sexes. Small, yet high quality selection of surfboards with a wide range of styles and sizes. The atmosphere is inviting and friendly, while remaining professional in handling the business and it's customers. I have and will continue to purchase merchandise from World Core Surf Shop. The reason, simple, the high quality of merchandise and the professional way they deal with customers. The friendliness extend to each patron makes you feel so comfortable, like your family. I've referred friends,family,acquaintances,if ever visiting Kailua Kona,Hawaii,...make it a point to stop into "World Core Surf Shop".They'll definitely have a great visit - shopping experience. Very Truly Yours, Lois M Moyer of Del Mar California USA