General Info

For almost 60 years the Ross name has been associated with fine furniture, and continues to be today. Shoppers will find styles from traditional to contemporary, and classic to outlandish. The showroom is staffed by professional Interior Designers to give shoppers knowledgeable assistance. You'll find that the Ross Designers have taken advantage of the unique background to create truly original settings to display the furniture. Shopping at Ross Furniture continues to be a unique experience, filled with a rich history. Visit Ross Furniture at 101 State Street, open Monday by appointment, Tuesday through Friday 9 to 6, Saturday until 5. Closed Sunday. The Ross Furniture name has been associated with fine furniture since it was founded in 1944 by Romeo Ross. The original name was Ross of La Crosse. The owner Romeo would travel the area always announcing himself by saying "I'm Ross of La Crosse". Secretaries and people he would call on suggested he should adopt that as his signature. Thus the name Ross of La Crosse. Originally located at 116-118 S. 3rd Street, Ross outgrew the building and moved to its current location in 1962. Ross purchased the building from Spence McCord Wholesale Drug Company along with a nearby warehouse. The furniture company was run by a Ross until 1992. The current owners bought the business and re-opened as Ross Furniture in 1994. Ross Furniture is housed in a building built in 1898 by Joseph B. Funke for his candy factory. Funke Candy was distributed throughout the Midwest. The four story brick veneered factory building featured Lake Superior Brownstone trim and still has hard maple floors throughout. The second floor had a cold storage room and was devoted to chocolate work. The 3rd and 4th floors were for general confectionary making. It is believed that the building rests on the site of the first building ever built in the area by the man credited with founding La Crosse Nathan Myrick.