General Info

CROSSMARK is a service company that optimizes the reaching of performance objectives for packaged goods manufacturers and retailers. The company is divided into four segments: headquarter selling, retail merchandising, store level marketing and streamlining trade practices. CROSSMARK has numerous business partnerships with other companies including AC Nielsen, EDS, J. Brown and Gelco. Its retail solutions include Results@Retail, a demand-based retail deployment model. The Results@Retail system monitors daily, store-specific scan data. When sales volume for a participating brand falls below the predefined performance threshold, a Web alert is created that automatically deploys a retail representative to correct the problem. CROSSMARK maintains a location in Lombard, Ill.