Fiesta is NOT cheaper than the others. Why do people still go? because there are a lot of Hispanics who are loyal to them because they (seemingly) cater to Mexican culture. Meat is on the high side, including seafood. Also, at the risk of sounding like a hater, their aisles are organized badly. This store makes money hand over fist, so why don't they put money into remodeling the place? It looks like it did back in 1980!