Baby Grand has the most knowledgeable staff AND surprisingly competitive prices. I was worried they were going to have inflated prices because they had a more boutique feel, but they are competitive with BRU and Target. Which made my whole baby shopping experience so much nicer! I also appreciated the furniture selection. Didn't want to purchase my crib from Ikea, Target or BRU, where you have no idea where your furniture is actually made and with what. I purchased my crib, mattress, dresser and glider with them. Everything arrived as scheduled and we were even given a complimentary delivery and set-up due to the amount we purchased with them. I will recommend all my friends to this store.