General Info

Sales Effectiveness, Inc focuses solely on helping Senior Executives drive excellence and accelerate growth for their sales forces. Founded in 1997, we are famous for assisting clients build a systemic approach to improving sales performance, and for developing the caliber of their sales and service organizations. We assist you, your sales management and service teams to drive growth, establish focus, and radically improve your selling system. We help your sales force become trusted business advisors in order to build long-term customer value. Selection - Recruiting and selecting the right talent needed for each sales position is the single most important skill of sales management. Raising-the-Bar - Sales and service improvement is an outcome of deliberate, planned actions over time, at all levels. "Raising the bar" must be the primary objective of sales and service leadership. Sales Process - Documenting your sales methodology and Best Practices both for salespeople and sales managers provides a "Framework of Excellence" for improving your selling system. Once documented, the sales process drives hiring, coaching, training, and marketing support efforts. Change - People change behaviors because they want to, because the value of change is compelling, and because it benefits them significantly as individuals. If you want to change selling behaviors, actively engage your people in the solution. It is their ownership that ensures long-lasting change. Measurement is the essential ingredient of process improvement. Without clear expectations for activity and performance, sales improvement efforts seldom hit the mark.