General Info

Incorporated in 1958, Herron Associates is a market research and data collection solutions. The company also offers phone recruiting services that include the structured tracking of respondents participation. Herron Associates operates focus group facilities with client lounges, wireless Internet access and viewable central location testing rooms. It provides off-site field intercept services for restaurants, retail stores and mystery shops. The company additionally offers national staffing and field management services, including communication maintenance and telephone briefing. Herron Associates is a member of GroupNet, which is comprised of independently owned marketing research facilities throughout the United States. It is associated with the Marketing Research Association, Better Business Bureau, Greater Indianapolis Chamber of Commerce and Council for Opinion and Marketing Research.