General Info

At ERIK’S in Whitefish Bay, we offer a wide selection of bicycles, gear, & clothing! With the latest electric, road, & mountain bikes from top brands like Specialized & Aventon, our expert staff is ready to help you find the perfect ride. ERIK'S is also your destination for skiing & snowboarding. We offer downhill skis, snowboards, & outerwear from top brands like Burton & K2, along with expert services to keep you riding smoothly. Stop by for same-day bike repair, car racks, helmets, & more! With locations in eight states, we provide expert advice to keep you adventuring all year round. Shop online or visit our Whitefish Bay store for personalized service, local expertise, & the best cycling & winter sports equipment.