General Info

Hi.I am Ji Won Lee, a brand environmental designer, operating under the name South of Pasadena. I have experience in retail, exhibition, workspace, and marketing event design as well as strategy projects focusing on the user journey and storytelling. My services include design, consulting, or freelance work on a project basis. I have collaborated with agencies including IDEO, AKQA, and Wolff Olins, among others.Please say hello.Hello@southofpasadena.com