General Info

Bella Rosa was launched by Heather Rose Harton when she and her husband purchased the 6,000 square foot Richmond location of a regional formal wear retailer in late 2004, creating Central Virginia's largest locally-owned bridal salon and women formalwear boutique. Our spacious salon is full of luscious silks, intricate laces, dazzling beadwork, and fashion-forward silhouettes. You can also select from our superior collection of veiling, headpieces, and other accessories to accompany your perfect gown with the help of your experienced Bridal Consultant who will help you pull it all together seamlessly. We at Bella Rosa understand very well that when brides come through our doors, they're placing their trust in us. They trust that not only will we take their dreams to heart as we help them find the perfect gown, but we'll see them down the aisle with as much care as if they were our own sisters or daughters.