General Info

Located in Fort Mitchell, Ky., SIRS is a market research company that provides sales predictive consumer research and was founded in 1985. SIRS quantitative research provides a variety of services, including team action planning, loyalty targeting, consumer response, associate evaluation, brand differentiation and planning, sales predictive, defector and conversion analysis. It conducts various mail surveys, and online, telephone and in-store interviews. The company s telephone research center includes more than 90 stations in over five rooms. It also provides various additional services, including cumulative impact analysis, and brand segmentation and evaluation. SIRS also has another office located in Highland Heights, Ky.