General Info

Specialties: ALL DAY CAFE | Pura Vida Miami’s famed All-Day Breakfast offerings, showcasing a range of avocado toasts, and pasture-raised eggs each paired perfectly with a selection of artisanal coffee, matcha drinks, and teas; clean chef-driven Salads customizable with high-quality proteins of your choice, alongside colorful Wraps & Sandwiches, and Bowls featuring a variety of bases and proteins that cater to a diverse range of dietary preferences. An array of superfood smoothies, cold-pressed juices, wellness shots, açaí bowls, and fresh-baked goods further enhance the menu, ensuring there is something for everyone—whether vegan, vegetarian, or gluten-free. History: Founded in 2012 by husband-and-wife duo Omer and Jennifer Horev, Pura Vida Miami was born out of their personal need for fresh, wholesome food that could be enjoyed any time of day—a gap they identified during a road trip from Orlando to Miami. This experience sparked their mission to normalize the notion of healthy food, make healthy living both accessible and enjoyable, and create spaces that combine nutritious, delicious meals with a welcoming atmosphere, designed to feel like an extension of their own home. Since then, Pura Vida Miami has grown into a beloved destination, creating over 1,000 careers across South Florida and New York while promoting a balanced lifestyle centered on wellness and community. Reflecting their "Health is Happiness" philosophy, each location, is thoughtfully designed to embody their passion for health-conscious living, offering a serene environment enhanced by the brand’s signature decor. Meet the Business Owner: Hi there! I’m Omer Horev, Founder and CEO of Pura Vida Miami. Born and raised in Israel, I’ve always been passionate about creating spaces that bring people together over great food and meaningful experiences. In 2012, my wife and business partner, Jennifer, and I launched Pura Vida Miami, an all-day cafe and wellness lifestyle brand brand rooted in wellness and quality. What began as a side venture has flourished into a full-scale lifestyle brand, with nearly 30 locations across South Florida and New York. Together, Jennifer and I lead Horev Hospitality, combining my decade of experience in South Florida real estate with her eye for design to identify ideal brand locations and create our signature breezy, cozy, and welcoming aesthetic—an extension of our home. We invite you to visit us and enjoy a fresh, healthy, and delicious meal in paradise!