General Info

Founded in 1974, Varsity Brands is one of the leading organizers of cheerleading competitions and camps in the world. It is comprised of various organizations and brands in the cheerleading sector, including clinics and educational camps. The company provides services to more than 350,000 participants annually. It offers a range of cheerleading instruction related to skills development, stunt progression, drill training, and dance and safety rules. The company additionally supplies cheerleading uniforms and related products. Varsity Brands has partnerships with the Universal Cheerleaders Association, National Cheerleaders Association, United Spirit Association, Universal Dance Association, Spirit Cheer, National Dance Alliance, and American Cheerleaders Association. The company also partners with Varsity Spirit Fashions, Ozone and Cheerleader&DanzTEAM.