General Info

Operational for more than 30 years, Capstone Research is a marketing research organization that specializes in the areas of in-store and sales research, as well as product retrieval and data entry and tabulation services. Headquartered in Fairfield, N.J., the company offers competitive intelligence, quality assurance testing, ingredient analysis and sensory evaluation services. It develops on-going retail sales tracking systems, as well as monitors the performance of competitor's test markets. The company employs client service executives who conduct in-store observation research activities. Capstone Research also develops buyer profiles and determines the consumer awareness and perceptions of in-store advertising, merchandising, displays and promotional packages.